B2B Wholesale Pricing

The B2B Wholesale Pricing feature automatically displays negotiated wholesale pricing for logged-in business customers, showing "Your Price" badges with discounts and customer-specific rates.

What It Does

When business customers log in or arrive via PunchOut, the widget automatically:

• Detects the customer ID
• Fetches their specific price list from Shopify B2B API
• Displays "Your Price" with negotiated rates
• Shows discount amount and savings
• Applies pricing across all products

Benefits

For Your Customers

• See their prices immediately - No need to call for quotes
• Transparent pricing - Clear discount amounts
• Self-service shopping - Order at their convenience
• Confidence to purchase - Know they're getting their negotiated rate
• Streamlined procurement - PunchOut integration for enterprise buyers

For Your Business

• Support B2B and B2C - One platform for all customers
• Automate pricing - No manual quote generation
• Increase B2B conversions - Clear pricing reduces friction
• Scale wholesale operations - Handle more customers efficiently
• Integration with procurement - Connect to SAP Ariba, Coupa, etc.

Requirements

• Feature purchase: B2B wholesale features in Weevio Cloud
• Shopify B2B: Price lists configured in Shopify
• API setup: B2B wholesale API key configured
• Customer setup: Customers assigned to price lists

Configuration

Backend Setup

In Weevio Cloud:

1. Navigate to Integrations > Shopify
2. Configure B2B wholesale API key
3. Set up fromIdentity prefixes (for PunchOut)
4. Test API connection

In Shopify:

1. Set up B2B price lists
2. Assign customers to price lists
3. Configure wholesale pricing tiers
4. Tag customers for PunchOut (if using)

Widget Configuration

window.weevioWidgetConfig = {
  // ... other config ...

  // Enable B2B pricing for logged-in customers
  customerId: '{{ customer.id | json }}',
};

This Liquid code automatically passes the customer ID when they're logged in.

Customer Experience

Logged-In B2B Customers

1. Customer logs into Shopify store
2. Navigates to product page
3. Widget detects customer ID
4. Fetches customer price list
5. Displays "Your Price" automatically

Price Display

Standard Display:

Your Price: $89.99
Regular Price: $99.99 (Save $10.00 - 10% off)

Variant Pricing:

Standard Size: Your Price $89.99 (Save $10)
Large Size: Your Price $99.99 (Save $15)

Public vs. B2B View

Public Customer sees:

• Regular retail price
• Standard discount badges
• General availability

B2B Customer sees:

• "Your Price" badge
• Wholesale rate
• Savings amount
• Customer-specific messaging

PunchOut Integration

What is PunchOut?

PunchOut allows business customers to shop from procurement systems (SAP Ariba, Coupa) without logging into your store. The system passes a fromIdentity parameter that the widget uses to identify the customer.

How It Works

┌─────────────────┐
│ SAP Ariba       │
│ (Procurement)   │
└────────┬────────┘
         │ Customer clicks "Shop Now"
         │
         ▼
┌─────────────────────────────────────────┐
│ https://your-store.com/products/item    │
│ ?fromIdentity=AN01234567890    │
└────────┬────────────────────────────────┘
         │ Widget captures fromIdentity
         │
         ▼
┌─────────────────────────────────────────┐
│ Widget resolves to Shopify customer ID  │
│ Displays customer-specific pricing      │
└─────────────────────────────────────────┘

Supported PunchOut Systems

• SAP Ariba
• Coupa
• Oracle iProcurement
• Jaggaer
• Any system supporting URL-based PunchOut

FromIdentity Formats

Supported formats (case-insensitive):

• PunchOut Buyer:[ID] or PunchOut_Buyer:[ID]
• SAP Ariba Buyer:[ID] or SAP_Ariba_Buyer:[ID]
• Ariba Buyer:[ID] or Ariba_Buyer:[ID]

Example:

?fromIdentity=AN01234567890

Learn more: PunchOut Commerce Documentation

Price List Setup

Creating Price Lists in Shopify

1. Navigate to Customers > B2B
2. Create price list (e.g., "Wholesale Tier 1")
3. Set pricing rules:
   • Percentage discounts (e.g., 10% off)
   • Fixed prices per product
   • Volume-based pricing
4. Assign customers to price list

Pricing Strategies

Tiered Pricing:

• Tier 1: 10% off (small businesses)
• Tier 2: 15% off (medium businesses)
• Tier 3: 20% off (enterprise customers)

Custom Pricing:

• Negotiated rates per customer
• Contract-based pricing
• Volume discounts

Hybrid:

• Base wholesale rate for all B2B
• Special pricing for top customers
• Volume triggers for additional discounts

Customer Management

Assigning Customers to Price Lists

In Shopify:

1. Go to Customers
2. Select customer
3. Assign to B2B company
4. Choose price list
5. Save

Bulk Assignment:

• Use Shopify CSV import
• Tag-based automation
• API-based assignment

Customer Tags for PunchOut

For PunchOut customers:

1. Create customer record in Shopify
2. Add tag matching fromIdentity format
3. Example: SAP Ariba Buyer:ACME_CORP_12345
4. Assign to appropriate price list

Use Cases

Wholesale Distribution

Setup:

• Multiple price tiers (Retailer, Distributor, Preferred)
• Volume-based discounts
• Contract pricing for large customers

Result: Automated pricing for hundreds of B2B customers.

Manufacturer Direct Sales

Setup:

• MSRP for public
• Dealer pricing for resellers
• Special pricing for distributors

Result: Support all customer types on one platform.

Enterprise Procurement

Setup:

• PunchOut integration
• Contract-based pricing
• Approval workflows

Result: Seamless procurement for enterprise buyers.

Security

Data Protection

• Customer IDs never exposed to frontend
• API calls authenticated
• Pricing data encrypted in transit
• Session-based caching

FromIdentity Validation

• Input sanitization
• Format validation
• 50 character limit
• Alphanumeric + limited special chars only

Session Management

• 12-hour expiration
• Browser session storage (not persistent)
• Clears on browser close
• Can be manually cleared

Troubleshooting

Pricing Not Showing

Check:

• Customer is logged in: {{ customer.id | json }} configured
• B2B API key set in Weevio Cloud
• Customer assigned to price list
• Price list has pricing configured

Wrong Prices Displayed

Check:

• Customer assigned to correct price list
• Price list updated in Shopify
• Cache cleared (may take 30 seconds)
• No errors in browser console

PunchOut Not Working

Check:

• fromIdentity format matches approved prefixes
• Customer tag matches fromIdentity exactly
• Customer exists in Shopify
• Customer assigned to price list

"Your Price" Badge Not Appearing

Check:

• Pricing differs from retail price
• Widget configuration correct
• Customer authenticated properly
• B2B feature purchased

See the Troubleshooting Guide for more solutions.

Best Practices

Pricing Strategy

• Clear tiers - Define pricing levels clearly
• Regular review - Update pricing periodically
• Competitive rates - Monitor market pricing
• Volume incentives - Encourage larger orders

Customer Experience

• Self-service - Let customers see prices without calling
• Transparency - Show savings clearly
• Easy ordering - Streamline purchase process
• Support - Provide help for pricing questions

Technical

• Test thoroughly - Verify all price lists work
• Monitor performance - Check API response times
• Cache appropriately - Balance freshness and speed
• Error handling - Graceful fallbacks for API issues

Performance

Optimized for speed:

• API caching - 30-second cache for price lists
• Session storage - Reduces repeated API calls
• Lazy loading - Prices load after page render
• Fallback - Shows retail price if B2B unavailable

Typical performance:

• Logged-in customer: 200-400ms to display B2B price
• PunchOut customer: 400-600ms (includes resolution)
• Cached: <50ms

Analytics

Track B2B performance:

• B2B customer conversion rates
• Average order value (B2B vs. B2C)
• Most popular price tiers
• PunchOut session analytics
• Revenue by customer segment

Next Steps

• Learn about PunchOut Commerce
• Explore configuration examples
• Review advanced configuration

Need Help?

Questions about B2B pricing?

• Review Configuration Guide
• Check PunchOut Documentation
• Contact Weevio support for price list setup